2020 is looming. 2019 saw platforms rise and fall, the uptake of new practices, marketing methods and social media trends. Any digital marketing agency worth its salt knows that in order to keep getting results, the key is to stay ahead of the game. All too often, agencies get bogged down in outdated practices and then wonder why their ROI is drying up. At Dedred Coms, we have collated a very short summary of what we are excited for in 2020, leave a comment below to let us know what Digital marketing update you’re ready for in the coming year!
Google Lens
2019 Saw the BERT update, indicating that Google is continuing to learn about the subtle nuances of linguistics in order to be able to more accurately provide for its searchers. Now, Google is now also extending its visual search so that people can get results by conducting image searches; essentially your camera is your new search bar. You can take a picture of an outfit to source the clothing, a book or painting to see who created it, a landmark to see its history and hours of operation, a billboard or flier to add event to your calander, a plant or animal to learn about the species, and much more.
Voice Search
50% of all searches will be via voice by 2020 making it important for companies to rethink their digital marketing strategies in 2020. 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines. Platforms also allow voice commands to react very specifically to commands and queries, allowing Amazon for example to suggest products or services based on search history.
Chat bots
Chatbots will power 85% of all customer service by 2020. The top benefits include 24 hour service, a reliable offline ticket logging system, and instant response to inquiries. This means that over 63% of respondents prefer messaging an online chatbot to making a phone call in order to communicate with a brand. This makes customers feel valued and reassured, making chat bots even more important in 2020
Video Marketing
SinVideo MArketing can be considered one of the most important methods of marketing strategy in 2020. Videos are proving themselves more engaging and absorbing than pictures, holding attention for longer and therefore creating more opportunity to expose the viewer to messaging or advertising. 70% of consumers say they have shared a brand’s video, and 52% say that watching product videos makes them more confident in an online purchase, and is the most preferred way to learn about a product or service.
Influencer Marketing
Along with reality stars, models and celebrities, the past few years saw an explosion in mommy bloggers, independent influencers and brands making waves on platforms such as Instagram. Trackable links via stories, Creator and Business profiles, and new in-app purchasing meant Instagram went hand in hand with the growth of influencer marketing. 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves. 58% of people have bought a new product in the past six months because of an influencer’s recommendation
Programmatic Advertising
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
Finding this a bit mind boggling? Don’t worry. The digital marketing team at Dedred Coms has your 2020 covered. Get a real return on investment and expand your business by staying ahead of the digital marketing world and working with us today
